02 - Licensing Collections

Woman wearing gray USA Olympic Team sweatshirt with flag and star design.

Licensed artwork for the Abercrombie & Fitch brand is meant to resonate with the customer’s style, interests, and cultural mindset. Partnerships focus on licenses relevant to her world, with ongoing exploration of new collaborations to keep the assortment fresh, elevated, and uniquely hers.

Fall 2024 - Spring 2025
In-Stores and Online

Beverage Licensing

Beverage licensing—from beers to sodas—celebrates the drinks our customer loves and can be designed to fit current trends like western wear or fruity vibes.

Car Licensing

Car licensing designs draw from vintage inspiration, creating authentic, “found thrifted” looks that feel effortless and real for our customer.

Music Licensing

Music licensing blends timeless classics and modern artists, offering pieces that feel both vintage and fresh for the customer’s evolving tastes.

Other Licensing

Other licensing spans a wide range of brands—from Collegiate and Olympics to Cartoons—curated to fit what’s seasonally relevant and exciting for our customer.